Jewellery Trends 2025: The Must-Have Gold Chains & Rings This Year

As we settle into 2025, one thing is clear: bold, statement-making jewellery is still having a major moment. Whether it’s a chunky gold chain layered over a casual tee or a thick, detailed ring worn solo for maximum impact, today’s jewellery trends are all about combining luxury with wearability. And for those who want timeless style with everyday durability, gold-filled jewellery remains the smart choice.

At Au Jewellers, we’ve seen firsthand which pieces are flying off the shelves and capturing the attention of our customers. So if you’re ready to refresh your jewellery game this year, here are the top must-have chains and rings dominating the 2025 style scene.

1. Bold Belcher Chains: Still Reigning Supreme

The Belcher chain continues to be a cornerstone in men’s and women’s jewellery collections alike. With their signature round links and versatile thickness options, Belcher chains offer a classic foundation that pairs well with both minimal and layered looks.

In 2025, chunkier is better. Styles like the 9ct Gold Filled Patterned Belcher Chain 14mm and the Roller-Ball Belcher 15mm are leading the charge. Their solid, weighty feel combined with a clean gold finish creates a look that’s both rugged and refined — ideal for everyday wear or elevating simple outfits.

2. Franco Chains for Sleek Layering

For those after something a bit more modern and clean-cut, the Franco chain is emerging as a favourite. Its tightly connected links give off a refined, almost polished texture, making it a top pick for smart-casual outfits and stacking with other chains.

Our 9ct Gold Filled Franco Chain 6mm continues to sell out thanks to its balanced look: bold enough to stand alone, yet slim enough for layering. It’s a staple for those who want a more subtle, contemporary chain that doesn’t compromise on quality.

3. Tulip Chains & Bracelets: Structured Luxury

The Tulip link has made a huge comeback this year, thanks to its patterned, sculpted feel that adds dimension and character to any piece. These chains and bracelets are particularly popular in white gold filled finishes, giving them a sleek edge that works beautifully with monochrome wardrobes.

The White Gold Filled Tulip Chain 10mm and matching Tulip Bracelet 10mm or 15mm are a go-to pairing for customers who want structured gold jewellery that holds its own without being over the top. Expect to see Tulip links featured heavily throughout the year, especially in layered looks.

4. Statement Keeper Rings: Bigger & Bolder Than Ever

When it comes to rings, 2025 is all about size, weight, and presence. That’s why the 5 Row Keeper Ring remains one of our top sellers — and it’s not hard to see why. Crafted with solid, non-hollow construction and weighing around 25 grams, it feels just as premium as it looks.

This year, customers are leaning into the “one ring to rule the look” mindset. Whether it’s the Huge 5 Row Keeper, Sovereign Ring, or the textured Pyramid Castle Ring, bold gold rings are being worn solo to make a confident style statement. And because they’re made with 6x gold-filled layers, they don’t just look high-end — they last.

5. Mixed Metal Details & White Gold Finishes

Although traditional yellow gold continues to dominate, there’s been a noticeable rise in demand for white gold filled and tri-colour finishes. These tones add contrast and versatility to everyday jewellery, allowing customers to experiment with different aesthetics while keeping the same base style.

Options like the White Gold Filled Diamond Gypsy Link Bracelet or the Tri-Colour Tulip Bracelet are being used to break up full-gold looks and introduce subtle variation to a jewellery stack. We expect this trend to grow throughout 2025 as more shoppers explore personal style through colour combinations.

6. Layering Sets & BOGO Bundles

In 2025, people aren’t just buying one piece — they’re building a look. That’s why chain and bracelet sets, as well as our popular Buy 1 Get 1 FREE and Mix & Match offers, are continuing to drive sales.

Customers are mixing different link types like Belcher and Tulip, or pairing a keeper ring with a coordinating bracelet to create a cohesive, head-to-toe jewellery style. The focus is on building a wardrobe of gold-filled staples that can be worn interchangeably — with everyday outfits or more dressed-up occasions.

Quality, Versatility, and Impact

Jewellery trends in 2025 are embracing bold looks with lasting power. It’s no longer about fast fashion or throwaway accessories — people want pieces that offer both style and substance. And that’s exactly what gold-filled jewellery delivers.

At Au Jewellers, we’re proud to offer collections that reflect current trends while staying true to what matters most: quality, affordability, and long-term value. Whether you're buying for yourself or gifting someone special, there’s no better time to embrace the best of gold-filled style.