PRIVACY POLICY
SULLIVAN & CO. TRADING SERVICES LIMITED, trading as Au Jewellers, is a company incorporated and registered in England and Wales with company number 15190705 (referred to in this Policy as"we, "us", and "our").
We are committed to respecting your privacy when you submit personal data to us on our website or when you share information with us in our stores. This privacy policy describes how we will use the personal data collected through the use of our website.
This privacy policy provides you with information on how we collect and process your personal data in-store or through the use of our website. It also gives details of any third parties to whom we may disclose your personal information, your rights under law and details of how to contact us for further information.
It also covers all personal information that we collect and process on the basis that you are, or acting on behalf of, a customer, a past customer or a future customer.
This policy also explains which cookies we use on our website and why and how we use them.
If you have any questions about the way in which your information is being collected, used or processed which are not answered by this privacy policy please contact our customer care:
- By phone:
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By email: info@aujewellers.com
- By post:
Why do we collect and process your personal data?
We collect and process personal data when you are shopping with us either online or in our stores. In some cases, we may not be able to provide the service you requested if we do not collect and process your personal information.
We collect and process personal data from direct interactions with you, such as when you voluntarily create an account on our website, shop with us online through the guest checkout function, or sign up to receive the latest news about our products.
We will also collect and process your personal information because you have authorised us to do so for an agreed purpose or/and when you have agreed to the use of cookies by us when you browse our website. Please see our cookies policy below for information about the cookies we use and your rights to opt out.
By signing up for our newsletter via the popup or the website and providing your email address and/or phone number, you consent to receive marketing communications from Au Jewellers via email and SMS. This consent is granted when you tick the consent box during the sign-up process or submit your details when specifically asked if you’d like to join the list. You can opt-out of these communications at any time by following the unsubscribe instructions provided in the messages.
Our use of your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal obligation.
Click here to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us using the details above.
Personal data provided by you or collected via our website or otherwise will be used for, but not limited to, the following purposes and legitimate interests pursued by us:
- To register your account and maintain it
- To administer our website
- To keep you informed about our products and JOSEPH,
- To process orders, purchases, refunds, payments and other transactions
- To contact you regarding your order
- To respond to your customer service inquiries
- To provide you with information about our products and/or events (if you asked us to do so)
- To notify you of any changes to the site or our goods or services
- To analyse and monitor our customer's patterns so that we can improve our products
- To help us tailor our offerings to your shopping preferences to enable an enhanced customer experience
- To allow the proper functioning of our website and improve our site and products;
- To maintain the accuracy of our records
We will only use your personal data for the purposes for which we collected it unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us using the details above.
If we need to use your personal data for an unrelated purpose, we will notify you and explain the legal basis that allows us to do so.
What information do we collect and how will we use it?
When you shop with us in-store, you may authorise us to collect and use personal details such as your name, email address, and telephone number. If you do so, we will keep your contact details on our till and clienteling system. In the case where you have opted to, we will also use and process your information to send you information about Us, which includes our newsletter.
In addition to the above, if you shop with us online, we may also collect, use and store personal data, including bank and payment details, transaction data such as products purchased, and technical data such as IP addresses, device and browser type, and location data (if applicable).
You may choose to share more information with us (i.e., birthday, gender, preferences…). The type and level of information requested/shared will depend on the services you use (for example, whether you are simply browsing the website or making a purchase online.
Once you have an account, we will collect and process the following information:
- Cumulative amount spent and purchase history
- Credit card/payment information
- Emails Received
- Email Response Rates e.g. Opens, Clicks
- Average purchase order with quantity and value
- Last order
- Device used e.g. Phone, Tablet, Desktop
- Last category browsed
- Last session date online
- Amount of time spent online during the last session
- Products browsed in the last session
- Last Abandon Basket date and price
- Last Abandoned Category
- Last Purchase Date
- Last purchase category
- Last purchase total price
- Last return
We will, at all times, comply with the requirements of the Data Protection Act 2018 and any subsequent legislation to ensure that the personal information you give us is kept up to date, is appropriately secure and processed fairly and lawfully.
When permitted by applicable laws or with your consent, we may use your information to personalise our communication with you and make your shopping experience with us more relevant to you.
Your rights over your personal data
Under certain circumstances, you have rights under data protection laws in relation to your personal data. You may have the right to:
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Request access to and correction and erasure of your personal data. If you have provided details to us online, we encourage you to access, rectify and amend it as you wish from time to time.
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Object to processing of your personal data. You can request that we stop processing your data, but in some cases, we may not be able to fulfil our legal obligations to you.
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Restrict the processing of your personal data. You may ask us to limit the way that we use your data. In some circumstances, you may choose this as an alternative to an erasure of your data.
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Transfer your personal data. You can ask that we send all of your personal data that we hold to you or a third party.
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Withdraw your consent. When we are relying on your consent to process your personal data, such as when we send you our newsletter or updates about our products, you can ask us to stop. However, we may not be able to provide certain products or services to you.
If you would like to exercise any of these rights or if you would like further information, please let us by contacting by email at info@aujewellers.com
We take your privacy very seriously and has also the duty to keep your Personal Data updated and secure. If you ask us to provide the information we hold about you, the law requires us to check your identity by all reasonable means. Depending on the level of details you would like to obtain, we may ask you a copy of your passport and /or driving licence and/or utility bills to check your identity.
We will not take the risk to pass on details about you to someone else than you.
If you have given your details to staff in one of our stores or on our website, you have the right to know what personal data we hold about you, to amend/update the personal data we hold about you or to erase the personal data we hold about you in all circumstances permitted by applicable laws accordingly.
How do I unsubscribe from your newsletter?
If you have registered to receive email updates from us and no longer wish to receive these, you can remove your email address from our list at any time. All email newsletters sent to you will contain an easy automated unsubscribe link at the bottom, and you can opt-out by simply following the instructions.
If you have any problems opting out of our newsletter, please contact us by email at info@aujewellers.com
Other people who might use your information
In certain circumstances we may share your information with companies within our group of companies.
In the event of a sale, transfer, reorganisation or another disposal of SULLIVAN & CO. TRADING SERVICES LIMITED, in whole or in part, your details may form part of the transferred business assets and, as such, may be shared with our advisors and any prospective purchasers and their advisors.
We might also share your information with external service providers who perform functions on our behalf, such as payment processing, carriage of goods, credit checks, debt collection, data management, fidelity programs or carrying out promotional services. They will only be allowed to use your information in the way in which we instruct them and as permitted by the Data Protection Act 2018 or any subsequent legislation We will only provide these companies with the information which they need to carry out their services on our behalf and they will not be permitted to use the information for other purposes.
You also acknowledge and agree that in certain circumstances we may be obliged to disclose personal information relating to you to third parties, for example, to conform to any requirements of law.
How long we you keep my personal data?
We will only keep your personal data for as long as is reasonably necessary to fulfil the purposes we collected it for, including providing you with products and services and satisfying legal requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe it is required for any dispute proceedings.
Third-Party Links
This website may, from time to time, contain links to other websites not controlled by us. We are not responsible for the privacy practices, data collected or the content of such other websites. The operators of these linked websites are not under a duty to abide by this privacy policy. If there are terms and conditions, other privacy policies or policies appearing on those websites, you should also review them carefully, as your use of those sites may be subject to them.
Changes to this Privacy Policy
We may revise the Privacy Policy from time to time. We will post the changes on our website and display them in our stores so you are aware of what information we collect, how we use it, and under what circumstances we disclose it.
Cookies and use of our website
A cookie is a small amount of data sent from our server and stored on your computer's hard drive. We use our own and third party cookies to improve our services and show you advertising about your preferences. For this, we analyse your browsing habits. By browsing our website and voluntarily consenting to this privacy and cookie policy, you agree to the use of cookies as described below.
If you do not want to accept cookies, this policy will also explain how to change your settings to avoid them. However, we can’t guarantee that all parts of our website will function properly if certain cookies are not accepted.
Cookies that are strictly necessary for the operation of the website
Some of the cookies we use are essential for parts of the Website to operate and are already set. These are strictly necessary for the sale of products requested by you, and without them, our website cannot operate as intended.
Other uses of cookies (where you have consented to such use)
Analytical/performance cookies.
These cookies allow the tracking and analysis of users’ website performance. They allow website operators to count the number of visitors and see how visitors navigate the website. This helps to improve how a website works, for example, by ensuring that users find what they are looking for easily.
We use cookies and other such devices to allow us to understand how many users have seen which pages and advertisements on the website, to determine how frequently a particular page is visited, to determine the most popular areas of the website and generally to monitor the usage of the website.
These cookies help us to compile anonymous, aggregated statistics that allow us to understand how users use our Website and to help us improve the structure of our Website (we cannot identify you personally in this way).
Functionality cookies
These are used to recognise website users when they return to a website. This enables website operators to personalise content for users and remember their preferences. These cookies help us recognise you as a unique visitor when you return to our Website and to allow us to tailor content or advertisements to match your preferred interests or to avoid showing you the same adverts repeatedly; - speed up searches; and/or - within research surveys to ensure you are not invited to complete a questionnaire too often or after you have already done so.
Targeting cookies
These cookies record visits to websites, the pages users visit and the links they follow. This information is used to make websites and the advertising displayed on them more relevant to users’ interests. Information gathered by these cookies may be shared with third parties for the same purposes.
For your full information here is the list of cookies we use with a detailed explanation on the purpose of each cookie
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Cookie Name
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Cookie Description
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FORM_KEY
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Stores randomly generated key used to prevent forged requests.
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PHPSESSID
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Your session ID on the server.
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GUEST-VIEW
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Allows guests to view and edit their orders.
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PERSISTENT_SHOPPING_CART
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A link to information about your cart and viewing history, if you have asked for this.
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STF
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Information on products you have emailed to friends.
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STORE
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The store view or language you have selected.
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USER_ALLOWED_SAVE_COOKIE
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Indicates whether a customer allowed to use cookies.
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MAGE-CACHE-SESSID
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Facilitates caching of content on the browser to make pages load faster.
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MAGE-CACHE-STORAGE
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Facilitates caching of content on the browser to make pages load faster.
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MAGE-CACHE-STORAGE-SECTION-INVALIDATION
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Facilitates caching of content on the browser to make pages load faster.
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MAGE-CACHE-TIMEOUT
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Facilitates caching of content on the browser to make pages load faster.
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SECTION-DATA-IDS
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Facilitates caching of content on the browser to make pages load faster.
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PRIVATE_CONTENT_VERSION
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Facilitates caching of content on the browser to make pages load faster.
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X-MAGENTO-VARY
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Facilitates caching of content on the server to make pages load faster.
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MAGE-TRANSLATION-FILE-VERSION
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Facilitates translation of content to other languages.
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MAGE-TRANSLATION-STORAGE
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Facilitates translation of content to other languages.
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