The History & Meaning Behind Popular Chain Styles
Gold chains aren’t just accessories. They’re timeless symbols of self-expression, status, and cultural identity. Over the years, different chain designs have evolved — each with their own background, personality, and reason why they continue to stay in style. Whether you’re drawn to bold Cuban links or the intricate detailing of a Tulip chain, there’s a story behind the shape you wear.
At Au Jewellers, we offer a wide range of gold-filled chains, each chosen for its quality, durability and design heritage. In this post, we’re exploring the meaning and origins behind some of the most popular chain styles — helping you understand not just how they look, but why they matter.
Belcher Chains – Classic British Style
The Belcher chain has deep roots in British fashion. It's thought to be named after Jem Belcher, a bare-knuckle boxing champion from the early 1800s. With its round or oval uniform links, the Belcher chain is designed to offer strength, simplicity and balance — all traits associated with its namesake. Once seen as a symbol of masculinity and power, it’s now a versatile choice worn by people of all genders.
What makes it so enduring is its timeless design. A Belcher chain looks good on its own, layered with other pieces, or styled with a pendant. Our 9ct Gold Filled Belcher Chains are among our most popular options thanks to their solid weight, clean finish, and ability to complement any outfit.

Cuban Chains – Iconic and Influential
The Cuban chain rose to fame in the late 20th century, especially within the world of hip-hop and streetwear. Thick, bold, and tightly connected, this chain style became a symbol of success and swagger. Its design is highly recognisable — wide, flat links that sit closely together and create a sleek finish with plenty of shine.
Though originally linked to music and fashion icons, Cuban chains are now a staple in contemporary jewellery. Our Gold Filled Cuban Chains are designed with that same eye-catching impact — bold enough to stand alone, yet versatile enough to layer.

Tulip Chains – Delicate with Detail
The Tulip chain is a more recent design, known for its decorative, petal-shaped links that resemble the elegant flow of tulip flowers. While it doesn’t have centuries of tradition like other styles, its structure feels ornate and sculptural — ideal for those who want something beyond the basics.
In the world of design, tulips symbolise beauty, strength, and renewal. In jewellery, the Tulip chain channels this spirit through intricate shaping and polished surfaces. Our Tulip Chains and Bracelets come in both yellow and white gold-filled finishes, and are frequently chosen by customers looking for a unique, design-led chain that still feels classic.

Rope Chains – A Style That’s Spanned Centuries
The rope chain has been worn for centuries and is one of the most enduring designs in gold jewellery. The twisted pattern of interwoven links resembles an actual rope, giving it texture and movement. This style was favoured in ancient Rome and Greece, where twisted gold forms were associated with strength and sophistication.
Today, rope chains continue to be a top choice thanks to their versatility and shine. Thinner styles offer subtle elegance, while heavier ropes bring a statement feel. Our 6mm Gold Filled Rope Chain and even the 30mm rope chain are popular with customers who want something that catches the light and stands out, whether worn solo or stacked.

Franco Chains – Sleek, Strong, and Modern
The Franco chain traces its design roots back to Italy and is known for its v-shaped links that form a compact, durable chain. It’s named after the Italian jewellery designer who developed it and is often associated with precision craftsmanship and smart, functional design.
Franco chains are a great option for anyone who wants a clean, modern look with a solid structure that won’t tangle easily. At Au Jewellers, we offer Gold Filled Franco Chains for customers who want a contemporary piece that feels refined and wears well every day.
Stars & Bars and Roller-Ball Chains – Bold Alternatives
If you’re looking for something less traditional, Stars & Bars and Roller-Ball chains offer a more modern alternative. The Stars & Bars design combines alternating link styles for a dynamic, architectural look, while the Roller-Ball chain is made up of polished spheres that give it a unique texture and sense of movement.
These styles are gaining traction among customers who want something distinct — often chosen by men who want a bolder chain that still feels elevated. Both options work well on their own or styled with a matching bracelet or statement ring.

Choosing a Chain That Reflects You
The chain style you wear says something about you. For some, a Belcher chain is a nod to heritage and tradition. For others, a Cuban link reflects a love of culture, confidence and bold aesthetics. Some customers prefer the clean lines of a Franco chain or the sculptural detail of a Tulip chain to express modern elegance.
Whatever your personal style, knowing the meaning behind each type can help you choose the one that feels most like you — and that’s what jewellery is really about.
Find Your Favourite Chain at Au Jewellers
We’re proud to offer a wide variety of gold-filled chains and bracelets that combine historical craftsmanship with modern durability. Whether you’re drawn to bold designs or timeless classics, our chains are crafted with 6x gold filling and a solid, weighty feel that mimics the look and quality of real gold — without the price tag.
Browse our Chain Collection today and find the style that suits you best. From everyday essentials to show-stopping pieces, there’s something for everyone.